GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing managers navigating the handoff between strategic planning and creative execution. The ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

The gap between brilliant strategy and effective execution kills more marketing campaigns than bad budgets or weak targeting. Marketing teams spend weeks developing detailed strategies, only to watch ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...